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However, if you’re a local business that would hugely benefit from a local listing in the Google Local Pack then it’s something worth spending time on it. You also have the option of either automating the work with the tools discussed earlier, or outsourcing it entirely, if you have the budget. Local SEO helps build authority in your local area, improves your website’s authority, sends trust signals and can also improve rankings Cleared So, how does it all come together? What's the secret to building customer trust? Well, as I touched on throughout the list above, one of the keys is valuing your customers and thoughtfully conveying that appreciation back to them